Daniel Kainz

Seasonal campaign worlds translating functional fashion into visual stories across image, film, digital, and retail.

Role: Campaign concept, creative direction, art direction, photography direction, production development, selected photography.

Scope: Seasonal fashion campaigns, product storytelling, visual identity per campaign, image direction, set and location direction, talent direction, digital, social, e-commerce, and retail assets.

Case description: Across multiple AlphaTauri campaigns, the task was to translate seasonal collections and product stories into distinctive visual worlds. The work moved between concept, mood, location, styling, image direction, and production — creating campaigns that communicated the brand’s functional fashion positioning while giving each season its own atmosphere and emotional tone.

Selected contributions

• Developed campaign concepts and visual directions for selected seasonal campaigns.
• Defined mood, setting, talent direction, image language, and production approach.
• Directed photography and film assets across digital, social, e-commerce, and retail use.
• Connected product stories with broader seasonal narratives.
• In selected cases, photographed campaign imagery directly.

Value: A series of campaign worlds that gave AlphaTauri’s functional fashion language a more emotional, visual, and lifestyle-driven expression.