Luxury automotive concepts developed as Senior Creative at LOOP® New Media for Porsche.
Role: Senior Creative, concept development, launch storytelling, campaign architecture, film and content concept, creative development, production accompaniment.
Scope: Global automotive work, campaign concepting, launch communication, film structures, content systems, creator and activation ideas.
Case description: In my current role as Senior Creative at LOOP®, I work on automotive projects for Porsche. My role focuses on developing launch concepts, campaign ideas, film structures, content formats, and production approaches. The work connects product and brand storytelling, creative platform thinking, and execution — from early conceptual development to production preparation and creative feedback throughout the process.
Due to confidentiality, selected work cannot currently be shown.