Daniel Kainz

After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my main priorities was the creation of the brand identity of the newly established team. This included brand communication and activation to establish the Scuderia AlphaTauri Formula One® team as the most fashionable team on the grid.

On top of that, the design of the seasonal car livery is one of my most unique and challenging creative tasks.