Scuderia AlphaTauri Formula One® brand and livery design

After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my main priorities was the creation of the brand identity of the newly established team. This included brand communication and activation to establish the Scuderia AlphaTauri Formula One® team as the most fashionable team on the grid.

On top of that, the design of the seasonal car livery is one of my most unique and challenging creative tasks.

Formula One® Fan Livery Voting 2020

The Scuderia AlphaTauri AT04

BAHRAIN, BAHRAIN. 05 MARCH 2023 – Yuki Tsunoda of Japan driving the (22) Scuderia AlphaTauri AT04 on track during the F1 Grand Prix of Bahrain. (Photo by Clive Mason/Getty Images)

Nyck de Vries driving the SAT04 on track during the F1 Grand Prix of Bahrain. (Photo by Lars Baron/Getty Images)

Nyck De Vries and Yuki Tsunoda in front of the 2023 car during the Season Launch at Lincoln Center in New York. (Photo by Colin Kerrigan)

The Scuderia AlphaTauri AT03

MISANO, ITALY. 15 FEBRUARY 2022 – Yuki Tsunoda of Japan and Scuderia AlphaTauri performs during the filming day in Misano. (Photo by Samo Vidic)

The Scuderia AlphaTauri AT02

BAHRAIN, BAHRAIN – MARCH 28 – Pierre Gasly of France driving the (10) Scuderia AlphaTauri AT02 Honda on track during the F1 Grand Prix of Bahrain at Bahrain International Circuit on March 28, 2021 in Bahrain, Bahrain. (Photo by Lars Baron/Getty Images)

The Scuderia AlphaTauri AT01

BAHRAIN, BAHRAIN 27 NOVEMBER 2020 – Pierre Gasly of Scuderia AlphaTauri and France during final practice ahead of the F1 Grand Prix of Bahrain. (Photo by Peter Fox/Getty Images)

Scuderia AlphaTauri Team performs pit-stop on AT01.

Pierre Gasly performs donuts on Bosphorus Bridge. (Photo by Joe Portlock/Getty Images)