Scuderia AlphaTauri Formula One® brand and livery design

After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my main priorities was the creation of the brand appearance of the newly established team. This included brand communication and activation to establish the Scuderia AlphaTauri Formula One® team as the most fashionable team on the grid.

On top of that, the design of the seasonal car livery and special liveries throughout the season is one of my most unique and challenging creative tasks.

THE SCUDERIA
ALPHATAURI
AT04

BAHRAIN, BAHRAIN
05 MARCH 2023

Yuki Tsunoda of Japan driving the (22) Scuderia AlphaTauri AT04 on track during the F1 Grand Prix of Bahrain. (Photo by Clive Mason/Getty Images)

BAHRAIN, BAHRAIN
05 MARCH 2023

Nyck de Vries of Netherlands driving the (21) Scuderia AlphaTauri AT04 on track during the F1 Grand Prix of Bahrain. (Photo by Lars Baron/Getty Images)

NEW YORK CITY
11 FEBRUARY 2023

Nyck De Vries and Yuki Tsunoda in front of the 2023 car during the Season Launch at Lincoln Center in New York. (Photo by Colin Kerrigan)

THE SCUDERIA
ALPHATAURI
AT03

MISANO, ITALY
15 FEBRUARY 2022

Yuki Tsunoda of Japan and Scuderia AlphaTauri performs during the filming day in Misano. (Photo by Samo Vidic)

MISANO, ITALY
15 FEBRUARY 2022

Pierre Gasly performs during the filming day in Misano, Italy. (Photo by Samo Vidic)

THE SCUDERIA
ALPHATAURI
AT02

BAHRAIN, BAHRAIN
28 MARCH 2021


Pierre Gasly of France driving the (10) Scuderia AlphaTauri AT02 Honda on track during the F1 Grand Prix of Bahrain. (Photo by Lars Baron/Getty Images)

SPIELBERG, AUSTRIA
25 JUNE 2021

Pierre Gasly leaves the garage during practice. (Photo by Peter Fox/Getty Images)

THE SCUDERIA
ALPHATAURI
AT01

BAHRAIN, BAHRAIN
27 NOVEMBER 2020


Pierre Gasly of Scuderia AlphaTauri and France during final practice ahead of the F1 Grand Prix of Bahrain. (Photo by Peter Fox/Getty Images)

Scuderia AlphaTauri Team performs pit-stop on AT01.

ISTANBUL, TURKEY
11 NOVEMBER 2020

Pierre Gasly performs donuts on Bosphorus Bridge. (Photo by Joe Portlock/Getty Images)


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