Welcome.
My name is Daniel. I’m an unconventional creative problem-solver with with a wealth of industry experience spanning many years. I have a passion for pushing the boundaries of what is possible, striving to deliver innovative solutions for brands.
Currently I’m working as a Senior Art Director at one of the most prolific brands in the world, Red Bull, building the brand image of its premium fashion house AlphaTauri.
The projects showcased in this portfolio come to life through the challenges they present, each demanding a creative and thoughtful approach. Finding ways to solve them is my endeavor. From vision to execution.
The fantela Brothers – an athlete story
with Red Bull Athletes and olympic sailors Šime and Mihovil Fantela. Shot in March 2024…
Mercurius
The global MERCURIUS campaign introduces AlphaTauri’s Autumn-Winter ’24 collection and marks a new milestone not…
Driven by – Explore a brand’s new direction
Under the title ‘DRIVEN BY‘ we created a marketing concept to strengthen the AlphaTauri fashion…
New York Fashion Week meets F1® car livery launch
On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion…
Scuderia AlphaTauri Formula One® brand and livery design
After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the…
Futuristic Acoustics
Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired…
Immersive experiences inside AlphaTauri’s flagship store
The newest AlphaTauri flagship store in the heart of London comes with a slick monochrome…
How to feel color
What you see below is an immersive experience based on a color phenomenon. It is…
Hybrid Playgrounds – The evolution of Green Screens
For the first time ever, I led the production of a fashion campaign that fused…
A flexible pop-up solution travels around the globe
On-site sales in an exclusive, premium environment during events is always tricky. At 22 locations…
Retail solutions and store windows from Europe to Asia
Below you can find a comprehensive collection of different retail and B2C solutions, flexible, mobile…
The DSA01 – A comical robot and a great sales assistant
In 2020 the COVID-19 pandemic affected all brands, who needed to come up with innovative…
Fashion Meets Function
In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which…
Fashion campaigns throughout the years
Below you can find an extract of various fashion campaigns that I produced throughout the…
Conquering the world’s capital of Fashion
At the start of February 2020 an innovative eye-catcher guaranteed to surprise the metropolis of…
