Welcome.
My name is Daniel. I’m an unconventional creative problem-solver with with a wealth of industry experience spanning many years. I have a passion for pushing the boundaries of what is possible, striving to deliver innovative solutions for brands.
Currently I’m working as a Senior Art Director at one of the most prolific brands in the world, Red Bull, building the brand image of its premium fashion house AlphaTauri.
The projects showcased in this portfolio come to life through the challenges they present, each demanding a creative and thoughtful approach. Finding ways to solve them is my endeavor. From vision to execution.
High Summer Capsule
For the Spring-Summer 2025 High Summer Capsule, we leaned into bold colors, lightness, and a sense of play. The limited edition drop was inspired by …
Moments of Solitude
Shot in Namibia, the AlphaTauri Spring-Summer 2026 campaign explores solitude not as isolation, but as presence. Stillness becomes a space for confidence, individuality, and quiet …
The Edge of Freedom
For the AW25 collection, we travelled to Alaska, a place where silence feels vast and the landscape stretches wide. Together with two professional kitesurfers…
Athlete Stories
Working with athletes is an ongoing chapter in my work with AlphaTauri. We seek out individuals who reflect the brand: driven, precise, and independent, and …
Mercurius
The MERCURIUS campaign introduced AlphaTauri’s Autumn-Winter ’24 collection. My team and I developed the concept and I shot the campaign myself — a first on …
Driven by – Explore a brand’s new direction
Under the title ‘DRIVEN BY‘ we created a marketing concept to strengthen the AlphaTauri fashion brand’s connection to the world of it’s parent …
New York Fashion Week meets F1® car livery launch
Creative direction, concept development On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion house teamed up with the Scuderia …
Scuderia AlphaTauri Formula One® brand and livery design
After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my …
Futuristic Acoustics
Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired by the process of organic matter translated into contemporary design, …
Immersive experiences inside AlphaTauri’s flagship store
The newest AlphaTauri flagship store in the heart of London comes with a slick monochrome interior made of brushed aluminum. The interaction of technical and …
How to feel color
What you see below is an immersive experience based on a color phenomenon. It is an artificial environment composed of two colour chambers – one …
Hybrid Playgrounds – The evolution of Green Screens
For the first time ever, I led the production of a fashion campaign that fused virtual and real elements to create an exciting visual experience. …
A flexible pop-up solution travels around the globe
On-site sales in an exclusive, premium environment during events is always tricky. At 22 locations throughout 9 months on 5 different continents is even trickier. …
Retail solutions and store windows from Europe to Asia
Below you can find a comprehensive collection of different retail and B2C solutions, flexible, mobile and modular showrooms and brand experiences that I developed and …
The DSA01 – A comical robot and a great sales assistant
In 2020 the COVID-19 pandemic affected all brands, who needed to come up with innovative solutions to keep in touch with their customer base. This …
Fashion Meets Function
In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which brought the brand’s Taurobran® collection to life. The first part …
Conquering the world’s capital of Fashion
At the start of February 2020 an innovative eye-catcher guaranteed to surprise the metropolis of Milan. For the first time ever we showcased AlphaTauri in …
