What you see below is an immersive experience based on a color phenomenon. It is an artificial environment composed of two colour chambers – one red and one blue, which immerses the visitor in completely monochrome surroundings. This experience creates disturbances in the retina, which are accustomed to receiving a wide range of colours simultaneously. This can act as a trigger, activating the notion of color as a material or physical situation.

The effect fits perfectly with the AlphaTauri x Telekom Heatable Capsule. A collection of jackets which can be heated and focused on individual temperature regulation in different conditions. Through this installation we created a physical experience of coldness and warmness without adjusting the temperature in the room. The experience naturally stimulates visitors to get an instant understanding of the product and its purpose.

Showcased at Fuorisalone Design Week in Milan, Italy.