How to feel color – A mesmerizing case study

What you see below is an immersive experience which is based on a color phenomenon. It is an artificial environment composed of two-color chambers, one red and one blue that immerses the visitor in a completely monochrome situation. This experience creates disturbances in the retina, accustomed to receiving a wide range of colors simultaneously.

This can act as a trigger, activating the notion of color as a material or physical situation. Through this installation we tried to create a physical experience of coldness and warmness without adjusting the temperature in the room.

The effect fits perfectly with the AlphaTauri x Telekom Heatable Capsule Collection which is focusing on individual temperature regulation in different conditions. The experience naturally stimulates visitors to get an instant understanding of the product and its purpose.