Senior Creative / Concept & Creative Direction
I develop brand launches, campaign platforms, and visual worlds across automotive, sport, fashion, and experience. My work sits between concept, creative direction, and production—shaping ideas from strategic thinking into campaigns, content systems, spatial experiences, and visual identities.
Where fashion precision meets Formula One® performance. CHALLENGE: Following the… Read more
Currently, I work as a Senior Creative at LOOP® New Media on automotive projects for Porsche. Over the past years, I have developed creative platforms, launch concepts, visual systems, fashion campaigns, Formula One communication, branded environments, and experiential concepts for brands across sport, fashion, and automotive.
My work usually starts with a simple question: what is the story, and how should it feel? From there, I help shape the idea, the visual world, the content system, and the production approach—connecting strategy, image, film, space, and execution.
