Welcome.
My name is Daniel. I’m an unconventional creative problem-solver with many years of industry experience. I like to push the boundaries of what is possible to deliver the best solutions for brands.
Currently I’m working as a Creative Director for Marketing and Content at one of the most prolific brands in the world, Red Bull, building the brand image of its premium fashion brand AlphaTauri.
The projects on this page come alive through challenges which require creative solutions. Finding ways to solve them is my endeavor. From vision to execution. This page covers some of my work in following fields:
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What drives you? Explore a brand’s new direction.
Under the title ‘Driven by ________’ I’m responsible for strengthening AlphaTauri’s connection to the world of Red Bull and it’s engagement in sports and culture. …
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New York Fashion Week meets F1® car livery launch
On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion house teamed up with the Scuderia AlphaTauri Formula One® team …
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Scuderia AlphaTauri Formula One® brand and livery design
After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my …
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A highly flexible pop-up solution travels around the globe
Doing on-site sales in an exclusive, premium environment during events is always tricky. Doing it at 22 locations throughout 9 months on 5 different continents …
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Futuristic Acoustics – An Autumn–Winter 22 fashion show
Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired by the process of organic matter translated into contemporary design, …
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Immersive experiences inside AlphaTauri’s flagship store in London
The newest AlphaTauri flagship store in the heart of London comes with a slick monochrome interior made of brushed aluminum. The interaction of technical and …
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How to feel color – A mesmerizing case study
What you see below is an immersive experience which is based on a color phenomenon. It is an artificial environment composed of two-color chambers, one …
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Hybrid Playgrounds – The evolution of Green Screens
For the first time ever, AlphaTauri launched a campaign that fuses virtual and real elements to create an exciting visual experience.The campaign launched in …
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Unique retail solutions and store windows from Europe to Asia
Below you can find a comprehensive collection of different retail / B2B solutions, flexible, mobile and modular showroom and brand experiences and shop windows adjusted …
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The DSA01 – A comical robot and a great sales assistant
When in 2020 the COVID pandemic affected all of us brands had to come up with new, remote solutions to keep in touch with their …
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Fashion Meets Function – AlphaTauri Taurobran® campaign
In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which brought the brand’s Taurobran® collection to life. The first part …
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Fashion campaigns throughout the years
Below you can find extracts of various kinds of fashion campaigns throughout the years for AlphaTauri. The campaigns were released on a global scale on …
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Conquering the world’s capital of Fashion – Milan, Italy
At the start of February 2020, exactly one week before Women’s Fashion Week, an innovative eye-catcher guaranteed to surprise the metropolis of Milan. For the …