Welcome.
My name is Daniel. I’m an unconventional creative problem-solver with many years of industry experience. I like to push the boundaries of what is possible to deliver the best solutions for brands.
Currently I’m working as a Senior Art Director and Creative Lead at one of the most prolific brands in the world, Red Bull, building the brand image of its premium fashion brand AlphaTauri.
The projects on this page come alive through challenges which require creative solutions. Finding ways to solve them is my endeavor. From vision to execution. This page covers some of my work in following fields:
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Around the world with F1® drivers Yuki Tsunoda and Nyck de Vries
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New York Fashion Week meets F1® car livery launch
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Scuderia AlphaTauri Formula One® brand and livery design
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A highly flexible pop-up solution travels around the globe
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Futuristic Acoustics – An Autumn–Winter 22 fashion show
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Immersive experiences inside AlphaTauri’s flagship store in London
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How to feel color – A mesmerizing case study
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Hybrid Playgrounds – The evolution of Green Screens
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Unique retail solutions and store windows from Europe to Asia
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The DSA01 – A comical robot and a great sales assistant
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Fashion Meets Function – AlphaTauri Taurobran® campaign
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Fashion campaigns throughout the years
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Conquering the world’s capital of Fashion – Milan, Italy