Luxury Automotive Work—LOOP®
Luxury automotive concepts developed as Senior Creative at LOOP® New Media for Porsche. In my current role as Senior Creative at LOOP®, I work on…
AlphaTauri Campaigns—Visual Worlds for Functional Fashion
Seasonal campaign worlds translating functional fashion into visual stories across image, film, digital, and retail. Across multiple AlphaTauri seasons, the task was to translate collections,…
Red Bull—Selected Visual Systems & Brand Environments
A curated selection of early work across launch support, motorsport key visuals, aviation liveries, and branded environments. Contribution: I supported and developed high-energy brand concepts…
Driven By—Global Storytelling Platform
Driven By was developed as an ongoing storytelling platform for AlphaTauri, built around athletes, creators, and personalities whose mindset reflected the brand’s values. Each story…
How To Feel Color—Experiential Product Storytelling
An immersive product experience translating color into a physical, emotional brand space. AlphaTauri and Telekom wanted to express the Heatable Capsule’s core idea — personal…
Scuderia AlphaTauri—F1® Brand & Launch System
Building a fashion-led Formula One identity across car launches, liveries, campaigns, and global communication. Following the rebrand from Scuderia Toro Rosso to Scuderia AlphaTauri, the…
