Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired by the process of organic matter translated into contemporary design, the AlphaTauri Autumn–Winter ’22 collection fuses forms with function.
To further extend this fusion the idea behind the show was to fluently combine digital and analog. Based on this the aim was to built a 10 meter (32 feet) long digital runway made out of over 90 LED panels mirroring color changing organic shapes that form the pillar of the collection’s inspiration.
AlphaTauri AW22 Collection
Photographer: PARINYA WONGWANNAWAT
DOP: LEONE GRANITA
Art Director: Daniel Kainz