Futuristic Acoustics

A digital runway where organic form and sound converge through light and motion.

CHALLENGE: For AlphaTauri’s Autumn–Winter ’22 show, the goal was to translate the collection’s inspiration—organic forms shaped by natural phenomena—into a live experience that merged technology and nature. The show needed to connect architectural aesthetics with wearable functionality.

IDEA: We developed Futuristic Acoustics: a digital-analog runway concept that visualized the organic origins of the collection through form and light. A ten-meter runway constructed from over ninety LED panels displayed evolving, color-shifting visuals that echoed natural structures and sound patterns—blurring the line between movement, matter, and sound.

ROLE: Led creative direction and concept development for the show. Defined the narrative logic linking the collection to its digital environment, oversaw the visual design of the LED runway, and directed the integration of media, fashion, and sound design.

OUTCOME: The show embodied AlphaTauri’s design philosophy of merging form and function through innovation. The kinetic runway became both stage and story, amplifying the emotional and spatial impact of the collection presentation.

Photographer: PARINYA WONGWANNAWAT
DOP: LEONE GRANITA
AGENCY: Invogue Films
TECHNICAL SUPPORT: MAGIC EVENT-tECHNIK