Never Stopping, Always Moving

Never Stopping, Always Moving

A series of motion pieces linking AlphaTauri’s travel-wear partnerships across European football (Atlético de Madrid, RB Leipzig, Paris FC, RB Salzburg) with the Red Bull athlete ecosystem. We staged high-energy stunts — from aerial athletes to dynamic movement sequences — in and around the players to inject momentum into a clean, minimal visual language. The result: a cohesive bridge between sport and style, where precision tailoring meets real-world performance.

The outcome is a unified set of films that thread through the four club shoots, adding momentum and narrative continuity to the campaign.

Photographer: IAN EVAN LAM
DOP: DAvid GITA
Art Director: Daniel Kainz