Where precision meets passion: the intersection of fashion and football.
CHALLENGE: To celebrate the new partnership between AlphaTauri and Atlético de Madrid, the brand needed a campaign that reflected both its refined design language and the club’s bold identity. The creative task was to merge elegance with athletic spirit in a minimal yet powerful aesthetic.
IDEA: We designed a visual concept centered around Atlético’s signature red and the texture of the pitch. The set combined a deep red backdrop with a grass floor, symbolizing the intersection of fashion and sport. The resulting imagery balanced precision, energy, and restraint—translating the club’s spirit into AlphaTauri’s world.
ROLE: Defined the concept and overall creative direction. Guided set design, composition, and tone while collaborating closely with photographer, stylists, lighting experts, and production teams to ensure cohesion from concept to final execution.
OUTCOME: The partnership launch visuals established a clear visual bridge between the two brands. The campaign positioned AlphaTauri within the high-performance world of European football while maintaining its signature minimalist sophistication.
