An elemental journey to Alaska, exploring the silence and scale of freedom.
CHALLENGE: AlphaTauri’s Autumn–Winter ’25 collection called for a campaign that redefined the idea of freedom. The goal was to express this through a location and story that embodied both vastness and restraint.
IDEA: We traveled to Alaska, where silence and space take physical form. Together with professional kitesurfers and Red Bull athletes Lasse Walker and Tom Bridge, we created The Edge of Freedom: a visual meditation on movement, stillness, and the human relationship with nature’s extremes.
ROLE: Led creative direction and photography. Developed the concept, directed on location, and captured the campaign in -35°C conditions with a minimal setup, working closely with a small crew to preserve the authenticity and raw energy of the environment.
OUTCOME: The campaign became a visual statement of AlphaTauri’s core values: functionality, freedom, and focus. Its restrained aesthetic and emotional tone marked a new level of creative maturity for the brand, merging fashion storytelling with elemental truth.
