Daniel Kainz

Seasonal campaign worlds translating functional fashion into visual stories across image, film, digital, and retail.

Across multiple AlphaTauri seasons, the task was to translate collections, product stories, and brand values into distinctive campaign worlds.

Contribution: I developed campaign concepts and visual directions, shaping mood, setting, image language, and production approach. The work connected seasonal narratives with product storytelling and guided how each campaign appeared across photography, film, digital, social, e-commerce, and retail — creating campaigns that communicated the brand’s functional fashion positioning while giving each season its own atmosphere and emotional tone.

Selected work:

• Developed campaign concepts and visual directions for selected seasonal campaigns.
• Defined mood, setting, image language, and production approach.
• Directed photography and film assets across digital, social, e-commerce, and retail use.
• Connected product stories with broader seasonal narratives.
• In selected cases, photographed campaign imagery directly.