A minimal, material-driven space merging AlphaTauri’s precision with Red Bull’s energy.
CHALLENGE: AlphaTauri wanted to create a temporary retail experience that reflected the brand’s precision and calm aesthetic while capturing the energy of its collaboration with Red Bull Zero Edition. The goal was to merge two distinct identities—fashion and energy—into one coherent spatial story.
IDEA: We designed a space built around material contrast and sensory balance. Brushed aluminum, mirrored surfaces, Austrian wood, and a cool blue established an atmosphere that felt both technical and tranquil. Every element was reduced to its essentials.
ROLE: Led creative direction and spatial design in collaboration with a production agency. Oversaw concept development, material selection, layout, and the visual storytelling that unified both brands within a single experience.
OUTCOME: An immersive yet understated retail environment that translated the partnership into tangible form—refined, modern, and aligned with both AlphaTauri’s design philosophy and Red Bull’s energy.
PRODUCTION AGENCY: CHAKA2
