We designed this temporary retail space to merge AlphaTauri with the energy of Red Bull Zero Edition. The concept centered around material contrasts: brushed aluminum, mirrored surfaces, Austrian wood and a gradient of cool blues created an atmosphere that felt both technical and calm.
Every element was stripped back to essentials: clean lines, reflective textures, and a curated color palette connecting fashion and function. The result was an immersive yet understated environment.
My role was to lead the creative direction and spatial design together with a production agency, from concept and materials to layout and visual storytelling.
ART DIRECTOR: DANIEL KAINZ
PRODUCTION AGENCY: CHAKA2
