Real athletes. Real movement. A portrait series where performance meets presence.
CHALLENGE: AlphaTauri wanted to express its connection to human performance through authentic stories of movement, focus, and individuality. The goal was to create portraits that capture athletes not as endorsers, but as real people embodying the brand’s spirit.
IDEA: We built an ongoing portrait series featuring world-class athletes from across the Red Bull universe. Each photographed in their element. From Formula One® tracks and freestyle parks to open water and urban streets, the imagery reveals genuine moments of motion.
ROLE: Developed the concept and directed creative execution across all athlete sessions. Collaborated with photographers, stylists, and producers to craft a consistent visual language.
OUTCOME: A living archive of over twenty athlete stories. The series became a cornerstone of AlphaTauri’s brand expression, translating performance and individuality into a cohesive visual narrative. Over 20 athletes so far. Each one a story of its own.
FEATURING: Max Verstappen, Danny León, Tom Bridge, Lasse Walker, Šime & Mihovil Fantela, Laura Coviella, Evie Richards, Jiro Platt, Andreas Wellinger, Jesse Augustinus, Nyck de Vries, Anri Kawamura, Ryoyu Kobayashi, Kotaro Tokuda, Jason Paul, Leon Vockensperger, Hazal Nehir, Sina Maria, Tiromana Tupea, Yuki Tsunoda, Checo Perez, Joel Schwärzler, Vicky Gomez, Andrew Cotton.
SELECTED EXTRACTS
ANDREW COTTON & LAURA COVIELLA
For AlphaTauri’s S/S25 collection, we created an athlete story featuring big wave surfers Andrew Cotton and Laura Coviella. The film contrasts Andrew’s seasoned perspective with Laura’s fresh energy, reflecting two generations united by the same pursuit: confronting the ocean at its most unforgiving.
THE FANTELA BROTHERS
JESSE AUGUSTINUS
ANDREAS WELLINGER
JIRO PLATT
MADS BIDSTRUP
SELECTED WORKS
