Working with athletes is an ongoing chapter in my work with AlphaTauri.
We seek out individuals who reflect the brand: driven, precise, and independent, and meet them where they feel most at home: their element.

From Formula One® tracks and freestyle parks to open water and city streets, we let them move. No posing. No pretending. Just real moments in AlphaTauri pieces that fit into their rhythm, not the other way around.

Over 20 athletes so far. Each one a story of its own. Featuring: Max Verstappen, Danny León, Tom Bridge, Lasse Walker, Šime & Mihovil Fantela, Laura Coviella, Evie Richards, Jiro Platt, Andreas Wellinger, Jesse Augustinus, Nyck de Vries, Anri Kawamura, Ryoyu Kobayashi, Kotaro Tokuda, Jason Paul, Leon Vockensperger, Hazal Nehir, Sina Maria, Tiromana Tupea, Yuki Tsunoda, Checo Perez, Joel Schwärzler, Vicky Gomez, Andrew Cotton.