Fashion Meets Function – AlphaTauri Taurobran® campaign

In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which brought the brand’s Taurobran® collection to life. The first part of the film demonstrates the lightweight aspect of the products. The second part visualises it’s breathability. The third part plays with elemental surprises and highlights the products main feature – waterproofness.