For the first time ever, I led the production of a fashion campaign that fused virtual and real elements to create an exciting visual experience. The campaign launched in three parts.

The first part of the campaign, released in April 2022, focused on a waterproofing textile technology developed by AlphaTauri: Taurobran®. The second part of the campaign focused on a knitting technology called 3D Knit. In the third part of the campaign, we presented the brands Heatable Capsule 2.0.

The hybrid production approach of the campaign was provided using Unreal Engine technology. This involved creating completely digital 3D worlds and displaying them on LED walls in a studio. In this case we used a 10×5 meter LED wall. This virtual background was combined with actual physical objects, united the physical and digital planes and created a new kind of visual experience.

Part Two: 3D Knit

Part Three: Heatable Capsule Collection 2.0