I’m a creative director and producer based in Austria — working across brand, campaign, and experience. My focus is on shaping clear and emotional storytelling, from concept to execution.

Over the past decade, I’ve helped brands define their creative identity and bring it to life through campaigns, stories, and spatial experiences.

After several years in agencies, I moved to the brand side to focus on long-term creative direction, most recently with AlphaTauri, the premium fashion house within Red Bull. There, I led campaign and content direction, creative partnerships, and global brand experiences; ensuring every touchpoint reflected the same clarity and purpose.