On-site sales in an exclusive, premium environment during events is always tricky. At 22 locations throughout 9 months on 5 different continents is even trickier. As the official apparel supplier of Formula One®, I developed a highly flexible, modular, moveable and lightweight pop-up solution which emphasises the premium aesthetics of AlphaTauri. Available at races in the paddock-club with limited assortment.

The pop-up is made out of polished aluminum, silver curtains and black lava stones. It can be packed in itself and is easy to transport.