F1
-
What drives you? Explore a brand’s new direction.
Under the title ‘Driven by ________’ I’m responsible for strengthening AlphaTauri’s connection to the world of Red Bull and it’s engagement in sports and culture. …
-
New York Fashion Week meets F1® car livery launch
On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion house teamed up with the Scuderia AlphaTauri Formula One® team …
-
Scuderia AlphaTauri Formula One® brand and livery design
After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my …
-
A highly flexible pop-up solution travels around the globe
Doing on-site sales in an exclusive, premium environment during events is always tricky. Doing it at 22 locations throughout 9 months on 5 different continents …
-
Immersive experiences inside AlphaTauri’s flagship store in London
The newest AlphaTauri flagship store in the heart of London comes with a slick monochrome interior made of brushed aluminum. The interaction of technical and …
-
Conquering the world’s capital of Fashion – Milan, Italy
At the start of February 2020, exactly one week before Women’s Fashion Week, an innovative eye-catcher guaranteed to surprise the metropolis of Milan. For the …