Daniel Kainz

F1

Around the world with F1® drivers Yuki Tsunoda and Nyck de Vries

Under the working title ‘Driven by Purpose’ I’m responsible for strengthening AlphaTauri’s connection to the world of Red Bull and it’s engagement in Formula One®. …

March 11, 2023
New York Fashion Week meets F1® car livery launch

On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion house teamed up with the Scuderia AlphaTauri Formula One® team …

March 11, 2023
Scuderia AlphaTauri Formula One® brand and livery design

After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my …

March 11, 2023
A highly flexible pop-up solution travels around the globe

Doing on-site sales in an exclusive, premium environment during events is always tricky. Doing it at 22 locations throughout 9 months on 5 different continents …

March 11, 2023
Immersive experiences inside AlphaTauri’s flagship store in London

The newest AlphaTauri flagship store in the heart of London comes with a slick monochrome interior made of brushed aluminum. The interaction of technical and …

March 10, 2023
Conquering the world’s capital of Fashion – Milan, Italy

At the start of February 2020, exactly one week before Women’s Fashion Week, an innovative eye-catcher guaranteed to surprise the metropolis of Milan. For the …

February 10, 2023