An immersive installation turning temperature into color, and color into emotion.
CHALLENGE: AlphaTauri and Telekom sought a physical experience to express the Heatable Capsule’s core idea—personal temperature regulation through technology—without relying on conventional fashion storytelling.
IDEA: We created How To Feel Color: an immersive installation composed of two monochrome chambers—one red, one blue—designed to make visitors feel color as temperature. The extreme chromatic environments disrupted retinal balance and triggered a visceral response to warmth and cold, mirroring the Heatable Capsule’s function.
ROLE: Led concept and spatial design in collaboration with the AlphaTauri brand and Telekom team. Defined the narrative, visual, and sensory parameters, ensuring a seamless connection between artistic experimentation and product storytelling.
OUTCOME: Presented at Fuorisalone Design Week in Milan, the installation became a central highlight of the event. It translated complex product innovation into a tangible human experience, reinforcing AlphaTauri’s position at the intersection of design, technology, and emotion.
AGENCY: JUNGLE
