An immersive product experience translating color into a physical, emotional brand space.
Role: Concept, creative direction, spatial design, visual and sensory direction.
Scope: Experience concept, product storytelling, spatial design direction, material and color narrative, brand activation, collaboration with production and build teams.
Case description: How To Feel Color was developed as an experiential installation to make AlphaTauri’s color and material innovation tangible. The goal was to move beyond product explanation and create a physical environment where visitors could experience color as something spatial, emotional, and sensory. The concept connected product technology with atmosphere, movement, materiality, and perception.
Selected contributions
- Developed the creative and spatial concept for the experience.
- Defined the narrative, visual, and sensory direction.
- Shaped the customer journey through the space.
- Connected product innovation with color, material, and emotional storytelling.
- Worked with production and build teams to translate the concept into a physical installation.
Value: An experiential brand moment that turned a technical product story into a memorable physical experience.
