Innovation
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What drives you? Explore a brand’s new direction.
Under the title ‘Driven by ________’ I’m responsible for strengthening AlphaTauri’s connection to the world of Red Bull and it’s engagement in sports and culture. …
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New York Fashion Week meets F1® car livery launch
On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion house teamed up with the Scuderia AlphaTauri Formula One® team …
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A highly flexible pop-up solution travels around the globe
Doing on-site sales in an exclusive, premium environment during events is always tricky. Doing it at 22 locations throughout 9 months on 5 different continents …
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Futuristic Acoustics – An Autumn–Winter 22 fashion show
Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired by the process of organic matter translated into contemporary design, …
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Immersive experiences inside AlphaTauri’s flagship store in London
The newest AlphaTauri flagship store in the heart of London comes with a slick monochrome interior made of brushed aluminum. The interaction of technical and …
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How to feel color – A mesmerizing case study
What you see below is an immersive experience which is based on a color phenomenon. It is an artificial environment composed of two-color chambers, one …
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Hybrid Playgrounds – The evolution of Green Screens
For the first time ever, AlphaTauri launched a campaign that fuses virtual and real elements to create an exciting visual experience.The campaign launched in …
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Unique retail solutions and store windows from Europe to Asia
Below you can find a comprehensive collection of different retail / B2B solutions, flexible, mobile and modular showroom and brand experiences and shop windows adjusted …
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The DSA01 – A comical robot and a great sales assistant
When in 2020 the COVID pandemic affected all of us brands had to come up with new, remote solutions to keep in touch with their …
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Fashion Meets Function – AlphaTauri Taurobran® campaign
In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which brought the brand’s Taurobran® collection to life. The first part …
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Fashion campaigns throughout the years
Below you can find extracts of various kinds of fashion campaigns throughout the years for AlphaTauri. The campaigns were released on a global scale on …
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Conquering the world’s capital of Fashion – Milan, Italy
At the start of February 2020, exactly one week before Women’s Fashion Week, an innovative eye-catcher guaranteed to surprise the metropolis of Milan. For the …