Daniel Kainz

Innovation

Around the world with F1® drivers Yuki Tsunoda and Nyck de Vries

Under the working title ‘Driven by Purpose’ I’m responsible for strengthening AlphaTauri’s connection to the world of Red Bull and it’s engagement in Formula One®. …

March 11, 2023
New York Fashion Week meets F1® car livery launch

On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion house teamed up with the Scuderia AlphaTauri Formula One® team …

March 11, 2023
A highly flexible pop-up solution travels around the globe

Doing on-site sales in an exclusive, premium environment during events is always tricky. Doing it at 22 locations throughout 9 months on 5 different continents …

March 11, 2023
Futuristic Acoustics – An Autumn–Winter 22 fashion show

Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired by the process of organic matter translated into contemporary design, …

March 10, 2023
Immersive experiences inside AlphaTauri’s flagship store in London

The newest AlphaTauri flagship store in the heart of London comes with a slick monochrome interior made of brushed aluminum. The interaction of technical and …

March 10, 2023
How to feel color – A mesmerizing case study

What you see below is an immersive experience which is based on a color phenomenon. It is an artificial environment composed of two-color chambers, one …

March 10, 2023
Hybrid Playgrounds – The evolution of Green Screens

For the first time ever, AlphaTauri launched a campaign that fuses virtual and real elements to create an exciting visual experience.

The campaign launched in …

March 9, 2023
Unique retail solutions and store windows from Europe to Asia

Below you can find a comprehensive collection of different retail / B2B solutions, flexible, mobile and modular showroom and brand experiences and shop windows adjusted …

February 10, 2023
The DSA01 – A comical robot and a great sales assistant

When in 2020 the COVID pandemic affected all of us brands had to come up with new, remote solutions to keep in touch with their …

February 10, 2023
Fashion Meets Function – AlphaTauri Taurobran® campaign

In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which brought the brand’s Taurobran® collection to life. The first part …

February 10, 2023
Fashion campaigns throughout the years

Below you can find extracts of various kinds of fashion campaigns throughout the years for AlphaTauri. The campaigns were released on a global scale on …

February 10, 2023
Conquering the world’s capital of Fashion – Milan, Italy

At the start of February 2020, exactly one week before Women’s Fashion Week, an innovative eye-catcher guaranteed to surprise the metropolis of Milan. For the …

February 10, 2023