Photography
-
What drives you? Explore a brand’s new direction.
Under the title ‘Driven by ________’ I’m responsible for strengthening AlphaTauri’s connection to the world of Red Bull and it’s engagement in sports and culture. …
-
New York Fashion Week meets F1® car livery launch
On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion house teamed up with the Scuderia AlphaTauri Formula One® team …
-
Scuderia AlphaTauri Formula One® brand and livery design
After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my …
-
Futuristic Acoustics – An Autumn–Winter 22 fashion show
Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired by the process of organic matter translated into contemporary design, …
-
Hybrid Playgrounds – The evolution of Green Screens
For the first time ever, AlphaTauri launched a campaign that fuses virtual and real elements to create an exciting visual experience.The campaign launched in …
-
Fashion Meets Function – AlphaTauri Taurobran® campaign
In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which brought the brand’s Taurobran® collection to life. The first part …
-
Fashion campaigns throughout the years
Below you can find extracts of various kinds of fashion campaigns throughout the years for AlphaTauri. The campaigns were released on a global scale on …