Under the working title ‘Driven by Purpose’ I’m responsible for strengthening AlphaTauri’s connection to the world of Red Bull and it’s engagement in Formula One®. …
On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion house teamed up with the Scuderia AlphaTauri Formula One® team …
After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the renaming of the team to Scuderia AlphaTauri one of my …
Doing on-site sales in an exclusive, premium environment during events is always tricky. Doing it at 22 locations throughout 9 months on 5 different continents …
