For the Spring-Summer 2025 High Summer Capsule, we leaned into bold colors, lightness, and a sense of play. The limited edition drop was inspired by ORGANICS Fizzy Peach by Red Bull and brought to life by Tennis Pro Joel Schwärzler and fashion model Fanni Borbala Csati.
I art-directed the campaign and designed four pop-up spaces – together with a great team of industry partners and freelancers – across Austria, Germany and Italy, each one a physical extension of the collection: clean, vibrant, and full of summer energy.
