Campaigns
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What drives you? Explore a brand’s new direction.
Under the title ‘Driven by ________’ I’m responsible for strengthening AlphaTauri’s connection to the world of Red Bull and it’s engagement in sports and culture. …
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Futuristic Acoustics – An Autumn–Winter 22 fashion show
Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired by the process of organic matter translated into contemporary design, …
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Hybrid Playgrounds – The evolution of Green Screens
For the first time ever, AlphaTauri launched a campaign that fuses virtual and real elements to create an exciting visual experience.The campaign launched in …
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Fashion Meets Function – AlphaTauri Taurobran® campaign
In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which brought the brand’s Taurobran® collection to life. The first part …
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Fashion campaigns throughout the years
Below you can find extracts of various kinds of fashion campaigns throughout the years for AlphaTauri. The campaigns were released on a global scale on …