Daniel Kainz

A cross-club film series bridging fashion, sport, and the rhythm of movement.

CHALLENGE: AlphaTauri wanted to connect its travel-wear partnerships across European football with the wider Red Bull performance world. The task was to create a unifying creative thread between four clubs – Atlético de Madrid, RB Leipzig, Paris FC, and RB Salzburg – while keeping the brand’s visual language consistent and elevated.

IDEA: We developed a series of motion pieces that merged sport, precision, and action. By staging high-energy stunts, from aerial athletes to dynamic sequences around the players, we infused momentum into AlphaTauri’s minimal aesthetic.

ROLE: Led creative concept and direction across all four productions. Defined the narrative continuity and motion design language, collaborated with production teams on set, and ensured that each part connected seamlessly through pacing, framing, and emotion.

OUTCOME: An action-loaded short clip that bridged the worlds of fashion and performance. The campaign strengthened AlphaTauri’s presence in European football while expanding its association with Red Bull.