A bold, editorial take on athletic precision and refined style.
CHALLENGE: AlphaTauri’s collaboration with RB Leipzig aimed to extend the brand’s travel-wear narrative within professional football while maintaining a distinct visual identity for each club. The challenge was to highlight athletic strength through a refined, fashion-forward lens.
IDEA: We built on the visual system established for all football partnerships but introduced a bold, contrasting backdrop to shift the atmosphere toward editorial fashion. The grounded grass floor anchored the composition in sport, creating a dialogue between motion and style.
ROLE: Defined the creative concept, established the visual tone, and directed the overall look and feel throughout production.
OUTCOME: A cohesive yet differentiated expression within the AlphaTauri x Football series. The RB Leipzig visuals reinforced AlphaTauri’s position at the intersection of performance and fashion, adding an elevated aesthetic to the collaboration.
