A cinematic expression of sport, style, and Parisian atmosphere.
CHALLENGE: Following AlphaTauri’s ongoing collaborations within European football, the task was to extend the campaign language to Paris FC, to capture the essence of the club while introducing a fresh visual atmosphere aligned with the brand’s refined aesthetic.
IDEA: We evolved the established AlphaTauri x Football visual system into a darker, more cinematic expression. A deep blue backdrop echoed the club’s colors and the mood of Paris itself, creating a sense of quiet confidence and sophistication.
ROLE: Defined the visual concept and led creative direction from pre-production to final execution. Oversaw set design, lighting, and composition to ensure a cohesive bridge between sport and fashion, consistent with the wider campaign narrative.
OUTCOME: The result was a visually cohesive yet distinct chapter in the AlphaTauri x Football series. The imagery reinforced the brand’s design ethos while deepening its connection to culture and urban identity.
