A youthful expression of motion, confidence, and modern sport.
CHALLENGE: As part of the AlphaTauri x Football series, the goal for RB Salzburg was to create a distinct visual identity that reflected the club’s youth, energy, and optimism while maintaining cohesion within the broader campaign.
IDEA: We introduced a fresh, dynamic tone through a mint-green backdrop—an intentional contrast to the athletic wear and a visual metaphor for renewal and forward motion. The imagery balanced precision and ease, capturing the team’s spirit in a clean, minimal aesthetic.
ROLE: Led the creative concept and direction, defining the visual language and guiding the production team throughout the shoot. Ensured alignment with the overarching campaign narrative.
OUTCOME: The result was a bright, confident chapter within the AlphaTauri x Football collaboration. The visuals injected color and vitality into the series while preserving the brand’s consistent visual discipline.
