For this project with RB Leipzig, we chose a similar approach as we did for Atlético de Madrid to showcase the overall connection to AlphaTauri as official travel wear supplier. However, instead of leaning into the club’s colors, we chose a bold, contrasting backdrop to create a more fashion-driven atmosphere. Combined with the grounded element of the grass floor, the result bridges sport and style, placing professional athletes in a clean, editorial context.
My role was to define the concept, set the visual tone, and guide the creative team in execution.
