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Driven by – Explore a brand’s new direction
Under the title ‘DRIVEN BY‘ we created a marketing concept to strengthen the AlphaTauri fashion…
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New York Fashion Week meets F1® car livery launch
On 11 February 2023 at the upbeat of the New York Fashion Week, AlphaTauri fashion…
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Scuderia AlphaTauri Formula One® brand and livery design
After the 2019 announcement of the main sponsor change at Scuderia Toro Rosso and the…
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Futuristic Acoustics
Natural phenomena create incredible forms, to the point that they could be architectural shapes. Inspired…
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Immersive experiences inside AlphaTauri’s flagship store
The newest AlphaTauri flagship store in the heart of London comes with a slick monochrome…
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How to feel color
What you see below is an immersive experience based on a color phenomenon. It is…
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Hybrid Playgrounds – The evolution of Green Screens
For the first time ever, I led the production of a fashion campaign that fused…
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A flexible pop-up solution travels around the globe
On-site sales in an exclusive, premium environment during events is always tricky. At 22 locations…
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Retail solutions and store windows from Europe to Asia
Below you can find a comprehensive collection of different retail and B2C solutions, flexible, mobile…
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The DSA01 – A comical robot and a great sales assistant
In 2020 the COVID-19 pandemic affected all brands, who needed to come up with innovative…
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Fashion Meets Function
In 2021 we transformed the AlphaTauri’s showroom in Salzburg, Austria, into an immersive environment which…
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Fashion campaigns throughout the years
Below you can find an extract of various fashion campaigns that I produced throughout the…
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Conquering the world’s capital of Fashion
At the start of February 2020 an innovative eye-catcher guaranteed to surprise the metropolis of…
